I’m Dmytro Shelestynskyi, a Brand Designer and Art Director, based in Kyiv, focused on building brand identities as scalable systems. I work at the intersection of strategy, storytelling, and visual language — translating business ideas into identities that remain consistent across products, communication, and cultural contexts. My work often begins with defining the conceptual core of a brand and evolves into systems that can grow with companies over time.

My approach is rooted in systems thinking. I work closely with founders, marketing teams, and designers to transform strategy into clear visual frameworks — from identity and guidelines to digital experiences and brand communication. Whether building a new identity from scratch or evolving an existing one, the goal is always clarity, coherence, and long-term adaptability.

I’ve worked with global startups, product companies, and creative collaborations. My projects range from brand identity systems for technology companies to art direction for cultural and community-driven initiatives. Across these contexts, I focus on creating brands that feel structured, expressive, and capable of evolving as organizations grow.

Outside of commercial work, I act as Creative Director of the cultural initiative Slobidska Kolyada — exploring how design can support community, heritage, and collective action through visual storytelling, ritual performance, and cultural research.